How to Choose the Right Pricing Model for Your Rental Business

One of the most important decisions you’ll make for your rental business is how to price your equipment. The right pricing model can increase revenue, improve utilization, and keep customers happy. The wrong one can do the opposite.

Here are the six pricing models available in Turborent and when to use each.

Hourly pricing

Best for: Equipment rented by the hour or fraction thereof

Hourly pricing charges by time intervals (e.g., 30-minute or 60-minute blocks) with configurable rounding rules. It supports overnight caps, weekend rates, and maximum daily charges.

Ideal for: go-kart tracks, bike rentals, event equipment

Per-minute pricing

Best for: Short-duration rentals where every minute counts

Simple per-minute rate with optional free minutes included. No complex rounding — customers pay exactly for the time they use.

Ideal for: scooter rentals, tool hire for quick jobs

Duration tiers

Best for: When longer rentals should cost less per unit

Set price tiers by duration (e.g., 2 hours, 4 hours, full day, 24 hours). Customers automatically get the best rate for their rental period.

Ideal for: ski/snowboard rentals, construction equipment

Daily pricing

Best for: Full-day rentals with predictable pricing

A flat per-day rate with configurable overage for late returns. Simple and predictable for both you and your customers.

Ideal for: equipment hire, vehicle rentals

Fixed pricing

Best for: Items that have a single, non-negotiable price

A single price per rental regardless of duration. Perfect for items or services that don’t vary by time.

Ideal for: event packages, accessory rentals

Hybrid pricing

Best for: Base time included, then pay as you go

Includes a set amount of time in the base price, then charges per-minute for any extra time. Gives customers a predictable minimum while protecting your revenue on longer rentals.

Ideal for: equipment that often goes slightly over the booked time